Netflix spent over $135B on film, TV over last decade

Netflix has invested over US$135 billion in films and television series over the past decade, the company said on ​Tuesday, underscoring the dominance of the streaming giant ‌and the growth of on-demand entertainment.

A 7-meter-tall statue of Young-hee, a doll from the South Korean Netflix series "Squid Game", is displayed during a promotional event at Chiang Kai-shek Memorial Hall Square in Taipei, Taiwan, June 29, 2025

During the same period, Netflix contributed more than $325 billion to the global economy and created over 425,000 jobs on productions, it said.

The Los Gatos, California-based company is one of the world's largest ⁠video streaming platforms, with over 325 million paid members as of the end of 2025, having pioneered at-home video entertainment and producing original intellectual properties that have dominated popular culture.

"Today we’re launching the Netflix Effect — a comprehensive look at the economic, cultural and social impact of our films and series, and how it ripples out across economies, industries and everyday life, day after ‌day, ⁠week after week," said Netflix co-CEO, Ted Sarandos.

The company has licensed films and series from more than 3,000 companies including public broadcasters, it said.

Non-English language titles represent more than a third of all ⁠viewing, compared to less than a tenth a decade ago, Netflix said. Non-U.S. films and series such as "Money Heist," "Squid Game" and "KPop Demon Hunters" have ⁠drawn large global audiences.

Last month, Netflix's chairman and co-founder Reed Hastings decided to exit the company at a time when ⁠the firm is looking for new avenues of growth such as gaming and live entertainment while grappling with slower sales.