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Apple is preparing to enter the global eyewear market—a sector nearly as massive as smartphones—deploying a strategy similar to the one it used to disrupt traditional giants Swatch and Fossil. Apple targets the smart glasses market When the iPhone manufacturer rolled out the Apple Watch in 2015, the smartwatch segment was still nascent and highly fragmented. Within just a few years, the tech titan transformed into the world's largest watchmaker by volume. The impact on tradit