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L ee Kar Whatt, co-founder of discount retail chain Eco-Shop Marketing, is now the 18th richest individual in Malaysia with a net worth of US$1.5 billion. His wealth has surged 30% since the company’s initial public offering in May last year, according to U.S. magazine Forbes . Modeled after dollar stores, Eco-Shop, founded by Lee and his partners in 2003, offers household goods and other items at fixed prices of MYR2.6–2.8 through a network of more than 400 outlets nationwid