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Lisa's Thailand tourism campaign racks up $17M in publicity value
Thailand's tourism authority said its Amazing Thailand Ambassador campaign featuring South Korean band Blackpink's Lisa had generated more than THB567 million (US$17 million) in estimated publicity value. Blackpink’s Lisa features in Thailand’s "Feel All the Feelings" tourism campaign, showcasing the country’s destinations and experiences to international audiences The campaign, launched in January 2026 under the "Feel All the Feelings" concept, used her international profile
Oct 22 min read
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