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The $19.7 Million Met Gala Photograph: BLACKPINK's Lisa Dominates Media Value
The Met Gala continues to solidify its reputation as the world's premier fashion spectacle, not merely through its couture, exclusive guest list, and prestige, but also through the sheer economic impact it commands. On May 7, marketing analytics firm Lefty released its top 10 list of celebrities generating the highest Earned Media Value (EMV) for this year's event. Lisa is the star with the highest media value at this year's Met Gala Securing the number one spot is none other
May 83 min read
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